AI software studio · Malaysia

Digitise with AI

We build practical and scalable AI solutions for businesses.

What we build

FIG. 01 — THE MARK, CAST IN GOLD · · BYNRY FOUNDRY

The approach

Problem first. Always.

We find the real problem before anyone writes a line of code.

Featured work

Shipped, measured, shown without hype.

DRAG →

Client build

National gig-work platform

Worker-facing chat needed to carry real apply traffic without more recruiters. The engagement has since grown beyond the chatbot.

AI chatbot · UI/UX front end · training · product ownership

ResultOver 1,000 jobseekers served on WhatsApp — 4 in 10 go on to pick a job.

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Consulting engagement

KL financial advisory firm

Advisors were losing hours to repetitive client research: existing portfolios, insurance coverage, estate planning.

Research automation · advisor tooling · IT & solutions gap planning

StatusGrew from one research-automation ask into advisor tooling and IT gap planning.

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Strategic partnership

Raizon Consulting

Data, AI, and cloud consultancy. Their data practice, our build capability, for complex projects.

Data & AI delivery · joint engagements

StatusEngaged and ongoing.

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IP collaboration

Mr Kiasu — AI-Ching

An AI divination web app built around the Mr Kiasu IP, with creator Johnny Lau.

AI web app · IP-based collab

StatusLive at aiching.mrkiasu.ai.

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Services

What we build. Enhanced by AI.

Software shaped around your operations, not the other way around.

01 Business Applications Platform broken, abandoned, or misaligned with how the business runs. 02 Marketing Automation Campaigns and comms scattered across tools; inconsistency and overhead. 03 Customer Interaction Channels Customers need answers, requests, or self-serve without more headcount.

04 Business & Technical Consulting Across the whole chain.

How we engage

Four ways in.

Full Project

Discovery through deployment. One team, one handover.

The Piece You're Missing

One gap your team cannot cover; then we step out.

The Rescue

Fix what someone else broke or abandoned. Targeted fix, not forced rebuild.

Ongoing Partnership

Stay involved as you grow. Fractional CTO/CPO thinking.

Most engagements start as a first build. What comes next depends on what that build proves.

Building blocks

Build something new. Or start with the building blocks that we use ourselves.

The Forge is where we test ideas on our own stack before we recommend them to clients; same team, same bar for proof.

AI assistant — WhatsApp & web Live Voice agent for outbound calls Live CRM & pipeline tracking Live Content distribution workflows R&D Multi-agent research Live Document & ops automation Live SME accounting software R&D

Talk to BF Bot Chat on WhatsApp →

Proof points

Prove it. Then scale it.

1,017

Malaysians served by one AI assistant we built and run — live on WhatsApp today.

Kak Aini · national gig-work platform

95%

of those conversations happen in Bahasa Malaysia. AI that speaks your customer's language.

Kak Aini · national gig-work platform

4 in 10

users don't just chat — they take action. Chats that end in decisions, not dead ends.

Kak Aini · national gig-work platform

Insights

Notes from the work.

All insights →

May 2, 2026

Ethics Just Became Enforcement

The EU AI Act begins enforcement in August, revealing that many companies lack adequate governance. The focus is shifting from principles to…

Apr 25, 2026

Malaysia’s AI Moment Is Here. The Question Is Whether You’ll Miss It.

Microsoft's $2.2 billion investment in Malaysia highlights a critical gap in AI adoption, currently at 27%, compared to Singapore's 48%. While infrastructure…

Apr 18, 2026

The 1-in-50 Problem

AI investments surged to $242 billion last quarter, but a mere 2% yield meaningful returns, with an 85% failure rate reported by…

Next step

Start a conversation.

Start with the problem WhatsApp us

We're in Malaysia. We respond within one business day.