01
Client build
101Kerja
Worker-facing chat needed to carry real apply traffic without more recruiters.
ResultMore workers reached the apply step by week 3 than any prior chatbot release.
View on Work →AI software studio · Malaysia
Digitise with AI
We prototype our understanding before we build anything. If it's wrong, we fix the thinking, not the code.
101KERJA · LOREM IPSUM · DOLOR SIT · AMET CONSECTETUR
FIG. 01 — THE MARK, CAST IN GOLD · · BYNRY FOUNDRY
The approach
Problem first. Always.
We find what is actually broken before anyone writes a line of code.
Featured work
Shipped, measured, shown without hype.
DRAG ⟶
02
Client build
Lorem Ipsum
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ResultUt enim ad minim veniam, quis nostrud exercitation ullamco laboris.
View on Work →03
Client build
Dolor Sit
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.
ResultExcepteur sint occaecat cupidatat non proident, sunt in culpa officia.
View on Work →04
Client build
Amet Consectetur
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ResultNemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit.
View on Work →What we build
Built for how your business actually runs.
Software shaped around your operations, not the other way around.
01
Business Applications
Platform broken, abandoned, or misaligned with how the business runs.
02
Marketing Automation
Campaigns and comms scattered across tools; inconsistency and overhead.
03
Customer Interaction Channels
Customers need answers, requests, or self-serve without more headcount.
04
Business & Technical Consulting
Across the whole chain.
How we engage
Four ways in.
Most engagements start as a first build. What comes next depends on what that build proves.
Building blocks
Build something new. Or start with the building blocks that we use ourselves.
Labs is where we test ideas on our own stack before we recommend them to clients; same team, same bar for proof.
Proof points
Prove it. Then scale it.
178%
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Lorem Ipsum, Retail
5 days
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
Dolor Sit, Services
11 weeks
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.
Amet Consectetur, Platform
Insights
Notes from the work.
All insights →May 2, 2026
Ethics Just Became Enforcement
The EU AI Act begins enforcement in August, revealing that many companies lack adequate governance. The focus is shifting from principles to…
Apr 25, 2026
Malaysia’s AI Moment Is Here. The Question Is Whether You’ll Miss It.
Microsoft's $2.2 billion investment in Malaysia highlights a critical gap in AI adoption, currently at 27%, compared to Singapore's 48%. While infrastructure…
Apr 18, 2026
The 1-in-50 Problem
AI investments surged to $242 billion last quarter, but a mere 2% yield meaningful returns, with an 85% failure rate reported by…
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